Sacred cultural, historical, geological, and archaeological sites provide unique characteristics to event destinations by framing the history and culture that defines the region. Maintaining these sites and respecting the cultures who value them most, is something SHIFT inherently values as an organization dedicated to protecting public lands. SHIFT conducts year-round engagement and advocacy work to protect public lands and for 2017 they hosted a panel called “Bears Ears: 10,000 Years of Public Land” which included presentations and advocacy resources from the Native American organization, Utah Diné Bikéyah. Keep it Public, Wyoming also provided letter-writing opportunities for attendees to urge public officials to protect public lands and anyone who wrote a postcard was entered into the raffle.