STOKE is the Sustainable Tourism and Outdoors Kit for Evaluation. We are the world’s first sustainability certification body with standards built specifically for surf and ski tourism operators, destinations, and affiliated events.

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Why We Ride

Getting stoked is why we ride—it fuels our passion and love for the mountains, ocean, and journey in between. Without it, the inspiration to experience and support the cultures, communities, and environments where we ride would not exist. STOKE is committed to keeping the stoke alive for generations to come.

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Our Services

Sustainability is the ride of your life. Going over the ledge and dropping in is intimidating, the ride is technical and demanding, but ultimately exhilarating. The STOKE process will help you navigate the hazards. To find the best line, we recommend these additional services:


Roadblocks to sustainability are inevitable. We create unique solutions to overcome barriers to best practices in sustainability based on your specific needs.

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Communicating sustainability initiatives can be just as much of a foreign language as a rider’s jargon. Consider us your bilingual translator—proficient in sustainable stoke.

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Project Management

Embarking on a new project has a lot of moving pieces. We ensure the sustainable development of your property from breaking ground to opening day and beyond.

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Join the Movement

Looking for access to STOKE’s resources specifically tailored to developing and advancing your sustainability performance? Become a STOKE Member for full access, a profile page on our website, and rights to use the STOKE logo.

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