STOKE is the Sustainable Tourism and Outdoors Kit for Evaluation. We are the world’s first sustainability certification body with standards built specifically for surf and ski tourism operators, destinations, and affiliated events.

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Why We Ride

Getting stoked is why we ride—it fuels our passion and love for the mountains, ocean, and journey in between. Without it, the inspiration to experience and support the cultures, communities, and environments where we ride would not exist. STOKE is committed to keeping the stoke alive for generations to come.

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STOKE Platform

Sustainability is the ride of your life. Going over the ledge and dropping in is intimidating, the ride is technical and demanding, but ultimately exhilarating. The STOKE process will help you navigate the hazards. To find the best line, use our online sustainability management and certification SaaS tool—the STOKE Platform (currently in beta).


The encyclopedia of sustainable surf and mountain tourism. Each question in the assessment includes a guidebook filled with sector-specific resources and case studies to help your team to overcome barriers to best practices.

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Project Management

After the benchmark, create a plan for certification. Prioritize sustainability initiatives based on weighted scoring, set goals for individual criteria, and assign tasks with due dates for up to 10 team members.

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Communicating sustainability initiatives can be just as much of a foreign language as a rider’s jargon. Automated impact reports, PR templates, and anti-greenwashing checklists authenticate your STOKE Certified impact story.

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Join the Movement

Looking for access to STOKE’s resources specifically tailored to developing and advancing your sustainability performance? Become a STOKE Member for full access, a profile page on our website, and rights to use the STOKE logo.

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