Unfortunately, enjoying events has an impact. STOKE is here to help.
STOKE represents the Death of Greenwashing. Before STOKE there was no way to quickly, easily, and accurately gauge and compare the sustainability of different events. Some make bogus braggy greenwashy claims while others are silent warriors for sustainable stoke. Neither approach helps you choose events who enhance the destinations you visit and support the communities that make these areas so unique.
Event providers care what you think. Show them that you demand environmental and social responsibility by voting with your wallet.
Since 2015, we have been refining and streamlining more than 92 quantifiable measures and 303 indicators of sustainability specifically designed for events. STOKE Certified event operators have developed comprehensive sustainability management plans that ensure they are protecting the environment and communities surrounding their venues. In short, certified members do this by (amongst many other things) disposing of liquid and solid waste effectively, recycling and composting as much as possible to become a zero waste event, using available renewable energy sources and reducing their carbon footprint, contributing to environmental conservation, supporting local businesses and like-minded sponsors to bring sustainable products and experiences to the event, as well as contributing to local cultural activities and respecting local customs.
You have the power to change the future of events. What will you choose?
Choosing a STOKE Certified event is a guarantee that the impact from your experience is not only being mitigated, but is actually having a positive effect on the destination and helping to solve global sustainability challenges so you can relax and stay stoked.
Certification speaks and returns volumes.
Before STOKE, it was impossible for your prospective attendees to make an apples to apples assessment of your sustainability efforts. Some event operators have scalped tickets by making false claims of sustainability while many others have incredible initiatives, but are not able to communicate this effectively to the market. Event management companies are choosing third party sustainability certification to:
- Get help developing a systematic approach to sustainability;
- Reap cost savings related to resource-use efficiencies and quality staff retention;
- Gain market advantage;
- Build brand loyalty; and
- Have authentic and impactful efforts recognized and respected.
Sustainability demands much more than a recycling bin.
Those who truly champion sustainability should be rewarded with more than an “eco” label or a green leaf badge… you have worked too hard for your efforts to be recognized by something that does not fully represent your accomplishments and that has no relevance in the outdoor or action sports lifestyle and youth culture. That is why we created STOKE. STOKE Events demands the highest standards in sustainability and it resonates with our community.
STOKE Events has five real and significant advantages for members.
Market Access: we see you in the crowd and backstage.
The mainstream events and conferences market is impossibly diffuse and notoriously difficult to penetrate in a meaningful way. Outdoor, conservation, and action sports lifestyle events are not. Most of this target market can be reached through a handful of magazines, websites, and webcasts. STOKE Events engages this market through these media.
Targeted & Appropriate Communications: we’re the keynote speaker, headliner, and moderator.
STOKE was developed by outdoor and action sports enthusiasts in close consultation with the owner/managers of event providers who focus on delivering impactful experiences for this growing community. We know how to communicate with this market because we are that market.
Sector Specific Sustainability Criteria & Indicators: designed to integrate with your BEO and EPK.
Over a two-year period, we developed more than 90 comprehensive sustainability assessment criteria that reflect the challenges and best practices specific to events and conferences that appeal to the outdoor and action sports communities.
Cost Effective, Even for Small Events: you won’t be scalping tickets.
Membership and evaluation fees are indexed to annual turnover and are by far the most affordable on the market. Besides savings from operational efficiency gains, even if STOKE media outreach and brand association only secure you a 0.001% increase in ticket sales, your costs are still more than covered.
Expert Support & Consulting: we’ve mapped the floor plan and developed the operational program.
STOKE Certified has been a pioneer in researching and applying sustainability principles to the outdoor and action sports lifestyle industries since 2010. Consisting of a network of the leading researchers and consultants in this specialized field, we provide a range of services to create and implement sustainable solutions for any event or conference that caters to this unique culture.
We provide specialized tools to systematically integrate sustainability from the ground up and to communicate your success. The Kit includes:
- STOKE Sustainability Management System Template
- STOKE Self-benchmarking Tool
- STOKE Customer Satisfaction Surveys
- Stakeholder Engagement Resources
- STOKE Carbon Footprint Tool
- STOKE Communications Strategy Template
- STOKE Supply Chain Transparency Letter & Questionnaire Template
- STOKE Membership Logo
- STOKE Member Profile on our website
Management can complete the self-benchmark or a STOKE consultant can help your team work through the benchmarking process to provide deeper insight into all of STOKE’s criteria and compliance indicators and efficiently assess your event’s current operations. After the benchmark is submitted and reviewed by the STOKE Board for authenticity, you receive the “STOKE Benchmarked” logo for use on your marketing materials and a STOKE Benchmarked profile on our website.
Now that you have The Kit, you’re benchmarked, and you know your STOKE score, it’s time to plan how to achieve the highest level of certification and put it into practice. You can prepare your own roadmap to compliance (RTC) or you can have a STOKE consultant roll up their sleeves alongside you to build a comprehensive RTC report:
- A STOKE RTC report provides you with clear, precise, and actionable short- and long-term implementation strategies that outline your event’s unique pathway to STOKE compliance at the highest possible level.
- STOKE can help leverage your existing sustainability initiatives as well as source responsible suppliers, create sustainability interpretation for attendees, develop community engagement projects, and conduct ROI analyses on sustainability upgrades (among others).
Once you are confident that you exceed STOKE Certified standards after adhering to your RTC guidelines, gather all your supporting evidence and contact us to arrange a formal evaluation. The cost of evaluation includes evaluator travel expenses plus a fee indexed to the size and scope of your business. Evaluation follows these three steps:
- Schedule evaluation with an accredited STOKE Certified Evaluator — we have evaluators in many regions of the world to reduce travel impacts as well as costs for properties.
- The evaluator conducts a rigorous assessment of all criteria and collects supporting evidence including photographs, copies of documents, interviews with staff, attendees, management, suppliers, and local communities.
- Evaluator presents evidence to STOKE Certified Board who assess evidence and evaluator’s recommendations. Certification may be granted or denied based on evidence collected.
Just like a double fisted claim on the ride of your life when none of your friends saw it, touting sustainability is only cool when someone’s there to back you up. STOKE is that high-five at the end of an epic ride. Upon accreditation, hoots and hollers are followed by:
- STOKE logo for the level of certification awarded.
- A comprehensive property profile on the STOKE website with booking links as well as supporting content that showcases best practices.
- STOKE Certified press releases, digital and print media articles in endemic and non-endemic markets, and strategic, coordinated social media campaigns.
This is only the beginning.
Riders are constantly looking at the horizon for that next line. We’re always pushing to improve our performance and looking for the next perfect ride. STOKE challenges you to push your performance and be a better rider—not in terms of board control, but in terms of sustainability. Progression never ends.
- All events are required to be re-evaluated every year to assure the public that our members are genuinely committed to sustainability. Re-evaluation fees are considerably lower as the bulk of the work in evidence collection takes place during the initial evaluation.
- Incremental improvements are expected between evaluations. We understand that environmental, political, and other factors create new challenges and can render previous initiatives irrelevant. What is deemed as an incremental improvement is carefully evaluated by the STOKE board.
- If the event advances to a higher certification level, new logos and badging will be provided and a new round of media promotion entered into.
STOKE is here to honor sustainability pioneers and to usher in emerging sustainability leaders so that the outdoor and action sports lifestyle culture continues to innovate as much in sustainability as it does in creativity and progression.