The motivational speaker or most popular artist should not be your only attraction. Advocates for the outdoor and action sports lifestyle seek out the best events which feature unique cultural and environmental interpretive experiences that engage, educate, and empower attendees with new knowledge or perspectives they didn’t have before. Something profound they can take home with them and share in their circles. Beyond SHIFT’s use of the Whova App to communicate various environmental and cultural interpretive experiences to complement the event’s agenda, the SHIFT Summit included panelists and speakers from all different types of backgrounds (Native American groups, State officials, National Park rangers, etc.) to give rich context to public lands and recreation conservation and activism stories and strategies. SHIFT also partnered with the Jackson Hole Historical Society on interpretation about the history of Jackson and its heritage in conservation with Grand Teton and Yellowstone National Parks.