Maintaining strong communication lines with the public and various community stakeholders about the event’s plans for the future is a vital strategy for SHIFT’s success in advocating for the protection of public lands. Besides doing year-round engagement through digital newsletters, breakout sessions, and grassroots activism, SHIFT uses the Whova app to run a paperless communication platform with all attendees about the SHIFT Agenda and sustainability initiatives. SHIFT completed a comprehensive communications strategy before the 2017 event that adheres to the STOKE template for ensuring transparent, honest, and consistent messaging across all platforms to mitigate the risk of greenwashing. This way, you stay informed and can get stoked on authentic sustainability programs that your festival pass.