We know that surfers would never align their business with modern day slavery, but the awful truth is that a product or service within a business’ supply chain may indirectly or directly support such acts of exploitation. There are many factors that influence how and why this underground industry still exists, but the surf tourism community can do its part to help eliminate it on a global scale. Safari Surf used the STOKE Transparency in Supply Chain Letter and Questionnaire tools to engage their suppliers at the start of the 2017/18 season and hopes to create an alliance within their supply web to raise awareness and choose alternative vendors who don’t cooperate.