Maintaining strong communication lines with the public and various community stakeholders about the ski area’s plans for the future is second nature to Mt. Ashland. As a nonprofit ski area, the Mt. Ashland Association holds monthly Board meetings that are open to the public in order to discuss key issues affecting the ski area and the local community in order to inform future decision making and community development goals. Management is finalizing a comprehensive communications strategy that adheres to the STOKE template for ensuring transparent, honest, and consistent messaging across all departments to mitigate the risk of greenwashing. This way, you stay informed and can get stoked on authentic sustainability programs that your tickets and passes support.