diamond-peak-best-practices-communications-strategy

diamond-peak-best-practices-communications-strategy

The marketing department at Diamond Peak followed STOKE’s Communications Strategy Template when creating their own communications plan to ensure transparent, honest, and consistent messaging about sustainability initiatives across all departments to mitigate the risk of greenwashing. This way, you stay informed and can get stoked on authentic sustainability programs that your lift tickets support. Furthermore, the ski resort’s surveys now include questions about their guests’ perceptions of Diamond Peak’s sustainability initiatives so management can make corrective actions to improve education and promotional accuracy. As a community-owned ski resort, operated by the Incline Village General Improvement District (IVGID), the ski resort is included in several annual community reports and local stakeholders are engaged where appropriate such as the Master Plan Steering Committee.