All three food and beverage vendors were local to the San Diego region: Ironsmith Coffee Roasters, Wheat and Water, and Seaside Market. Ironsmith meets directly with their farmers and ensures their contracts result in paying way above the market price for coffee. Wheat and Water sources all their products from Specialty Produce, which is a local San Diego produce supplier who works with local farmers and prioritizes organic products. Katin is a Southern California brand with custom AWOW apparel for everyone and they are featured prominently at their booth. FOCUS SUPs provide the stoke for the day and they are a brand from LA. When possible, local musicians play light acoustic music on the beach to provide a soothing ambience for the athletes.