You dream of adventure travel to empty perfect lineups with your friends. Will these moments of pure stoke become an unattainable dream for the next generation?
Before STOKE, it was impossible for your prospective guests to make an apples to apples assessment of your sustainability efforts. Some operators have muddied the waters by making false claims of sustainability while many others have incredible initiatives, but are not able to communicate this effectively to the market. Tourism operations are choosing third party sustainability certification to:
Those who truly champion sustainability should be rewarded with more than an “eco” label or a green leaf badge… you have worked too hard for your efforts to be recognized by something that does not fully represent your accomplishments and has no relevance in surfing culture. That is why we created STOKE. STOKE Surf demands the highest standards in sustainability and it resonates with the surfing community.
STOKE Surf has five real and significant advantages for members.
The mainstream tourism market is impossibly diffuse and notoriously difficult to penetrate in a meaningful way. Surf tourism is not. Most travelling surfers can be reached through a handful of magazines, websites, and World Championship Tour webcasts. STOKE Surf engages this market through these media.
STOKE was developed by surfers, for surfers, in close consultation with the owner/managers of some of the world’s best and best known surf resorts. We know how to communicate with the travelling surfer market because we are that market.
Over a four year period, we developed more than 140 comprehensive sustainability assessment criteria that reflect the challenges and best practices specific to surf resorts.
Membership and evaluation fees are indexed to annual turnover and are by far the most affordable on the market. If STOKE media outreach and brand association secures you one additional booking, your costs are more than covered.
STOKE is THE pioneer in sustainable surf tourism. We have the leading researchers and consultants in this specialized field on staff. We provide a range of services to create and implement sustainable solutions for any surf resort and have provided these services at the world’s premier surf resorts including Tavarua Island Resort, Wavepark Mentawai, Safari Surf, and Matanivusi Resort.
We provide specialized tools to systematically integrate sustainability from the ground up and to communicate your success. The Kit includes:
Management can complete the self-benchmark or a STOKE representative can help your team work through the benchmarking process to provide deeper insight into all of STOKE’s criteria and compliance indicators and efficiently assess your business’ current operations. After the benchmark is submitted and reviewed by the STOKE Board for authenticity, you receive the “STOKE Benchmarked” logo for use on your marketing materials and a STOKE Benchmarked profile on our website.
Now that you have The Kit, you’re benchmarked, and you know your STOKE score, it’s time to plan how to achieve the highest level of certification and put it into practice. You can prepare your own roadmap to compliance (RTC) or you can have a STOKE representative roll up their sleeves alongside you to build a comprehensive RTC report:
Once you are confident that you exceed 70% minimum compliance for certification, gather all your supporting evidence and contact us to arrange a formal evaluation. The cost of evaluation includes evaluator travel expenses plus a fee indexed to the size and scope of your business. Evaluation follows these three steps:
Just like a double fisted claim on the ride of your life when none of your friends saw it, touting sustainability is only cool when someone’s there to back you up. STOKE is that high-five at the end of an epic ride. Upon accreditation, hoots and hollers are followed by:
Riders are constantly looking at the horizon for that next line. We’re always pushing to improve our performance and looking for the next perfect ride. STOKE challenges you to push your performance and be a better rider—not in terms of board control, but in terms of sustainability. Progression never ends.
STOKE is here to honor sustainability pioneers and to usher in emerging sustainability leaders so that riding culture continues to innovate as much in sustainability as it does in riding style and creativity.